Facebook and Instagram are investing $1 Billion in programs that give creators new ways to earn money for the content they create on Facebook and Instagram. This is a HUGE win for us as creators!

On Instagram, the first bonuses will be available by invitation and will reward creators for signing up for IGTV ads and using badges in Live and Reels:

• The IGTV ads bonus, available now to creators in the US, allows creators to earn a one-time bonus for signing up for IGTV ads, which enables them to earn a share of revenue when ads run during their videos.
• The badges in Live bonus, available now to creators in 11 countries, rewards creators when they meet certain milestones with badges, such as going Live with another account.
• The Reels Summer bonus, launching in the coming weeks to creators in the US, will pay creators for creating great Reels content on Instagram. Creators can find the Reels summer bonus in the new Bonuses section of the Instagram app and will earn based on how their reels perform.

Instagram plans to roll out more bonus programs between now and the end of the year, so stay tuned for updates!